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The 5 Must-Haves for a Product Marketing Portfolio
Marketing portfolios are tricky things. Ask ten people what should be in one, and you’ll probably get twelve different answers. Everyone has an opinion, and they’re all different. But let me share a bit of clarity — when it comes to a product marketing portfolio, there are five essentials you can’t afford to leave out.
This isn’t just about putting your best foot forward. It’s about showing what kind of marketer you are, what kind of work you produce, and how you think. And trust me, potential employers or clients can learn a lot from a well-crafted portfolio. They see the way you approach problems, the elegance of your execution, and most importantly, the results you deliver.
Working with many clients at my agency, DataDab, I’ve seen product marketing portfolios that are pure genius and some that make me scratch my head. Over the years, I’ve come to understand what truly differentiates the good from the unforgettable. Let’s dive in.
1. Customer Insights and Persona Work
When you think of product marketing, what comes to mind? If you’re thinking, “positioning,” then you’re right — but you’re…
