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How Much SaaS Companies Spend on Marketing
When I started my SaaS marketing agency, clients would pepper me with questions I struggled to answer confidently: “How much budget should I allocate on paid search vs. content marketing?” “What’s the right spend for my stage of growth?” Without hard data and benchmarks, I was left guessing or relying on anecdotal evidence.
I knew I needed to deeply understand SaaS marketing spend dynamics if I wanted to guide clients strategically. So I made it my mission to gather hard spend benchmarks across SaaS growth stages and map out channel budget allocations scientifically.
After compiling data from hundreds of SaaS companies on their marketing budgets and priorities over time, I unlocked a framework for aligning spend strategies to any client’s growth objectives. Whether advising an early-stage founder on gaining traction or an enterprise CMO on optimizing spend, I can now provide tailored guidance grounded in real metrics.
In this post, I want to share the insights on SaaS marketing spend that I wish I had starting out as an agency founder. By passing on what I’ve learned, I aim to provide a useful reference for both clients planning budgets and peers building advisory services. Let’s unpack the research!
