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Augmented Reality(AR) And Virtual Reality(VR): What Are The Differences?

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Many impossibilities of yesterday are possible today. Today’s impossibilities, centered around Augmented Reality (AR) and Virtual Reality (VR) will soon become possible. You see, the impossibility isn’t whether they work, rather it’s about taking them mainstream. So the real question is, how good does it have to be before the mainstream embraces it into their daily lives?

What is Augmented Reality?

Augmented reality enhances our experience, making it more meaningful through our ability to interact with computer-generated enhancements layered over our reality. Simply put, computer-generated graphics are used to augment your environment. Picture your wall turning into a big computer-generated screen or your coffee table turning into a monopoly board. In this way, the technology uses your real-life environment as its platform and builds on top of it.

AR technology is quickly turning mainstream. Pokémon Go is an example of AR being used in a very mainstream way, as are the filters in Snapchat. It is also being used to display score overlays on telecasted sports games and pop out photos, 3D emails, or text messages on smartphones. The tech industry leaders are also using AR to do amazing things with motion-activated commands and holograms.

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The Startup
The Startup

Published in The Startup

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Amit Ashwini
Amit Ashwini

Written by Amit Ashwini

Product Marketing Strategist with 13+ yrs of experience. Expert in user acquisition, brand rejuvenation & designing data-driven strategies.

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