Are You Using Welcome Mats on Your SaaS Website? Here’s Why You Should

Welcome mats are a type of fullscreen popup that can dramatically increase engagement and conversation rates, leading to higher signups and more revenue.

What are Welcome Mats?

A welcome mat is a type of fullscreen popup that takes over the entire screen when a visitor lands on your website. Unlike traditional popups, welcome mats are optimized with a prominent call-to-action and can be highly effective at driving signups.

Example of Welcome Mats in Action: Grammarly

Grammarly is a popular SaaS tool that provides writing assistance and error detection. The company has seen significant success with its welcome mat, which offers visitors a free trial of the premium version of their tool.

The welcome mat takes over the entire screen when a visitor first lands on the site and includes a clear call-to-action to start the free trial. The welcome mat has been optimized through A/B testing to ensure that it drives the maximum number of signups while still providing a positive user experience.

After implementing their fullscreen welcome mat, Grammarly was able to achieve:

• A 10% increase in signups for their premium service.
• A 25% increase in monthly recurring revenue.
• A 40% decrease in bounce rate for visitors who saw the welcome mat.

These numbers show the powerful impact that a well-designed welcome mat can have on a SaaS company’s bottom line. By providing a clear call-to-action and a compelling offer, Grammarly was able to significantly increase signups and revenue while also improving their website’s performance.

The Importance of Using Welcome Mats Carefully

While welcome mats can be an effective tool for driving signups, it’s important to use them carefully. They can negatively affect website usability, bounce rate, visitor patience, and time on page if not implemented properly.

To ensure that your welcome mat is effective, follow these best practices:

• Use a clear and compelling call to action.
• Keep the welcome mat simple and easy to close.
• Don’t show the welcome mat to returning visitors.
• Use A/B testing to determine the optimal design and messaging.

By following these best practices, you can ensure that your welcome mat is a powerful tool for driving signups without negatively affecting your website’s performance.

Welcome mats are a powerful tool for SaaS websites looking to increase signups and revenue. By implementing a welcome mat with a clear call-to-action and following best practices, you can see significant improvements in your conversion rate. However, it’s important to use welcome mats carefully to avoid negative effects on your website’s usability and performance.